Brands Are Begging You to Be a Hot Mess—Here’s the Weird Reason Why (You’ll Never Guess Who’s Behind It)
So boom: you walk into this “feel-something” pop-up and first thing you hit is a floor that’s half confetti, half sticky latte puddle. No joke, the welcome mat LITERALLY says “spill here.” A brand helper (looks twelve, wearing paint-splattered Crocs) chucks you a neon marker and says, “Write the last text you regret.
